THINKER. CREATOR.
DREAMER. BUILDER.
ALWAYS CURIOUS.
DIGITAL ADDICT.
I am a product-minded leader always willing to breathe life into an idea, realize a vision, and present solutions that impact both consumers and business. I undertake a way of thinking and working that fosters creativity, speed, and agility. My focus relies on providing a first rate user experience that fascinates & inspires, is simple & human, and elicits excitement & memorability.
I make decisions confidently and find solutions quickly. When I’m not working on my mobile or my laptop, I spend my time being active: playing tennis, surfing, and biking. I also moonlight as an amateur food reviewer.
EXPERIENCE
Yubiks – Digital Consultant: 2023 – present
Estée Lauder Companies – Head of Product & Strategy
(Digital Innovation & Technology Group): 2022 – Present
Estée Lauder Companies – Manager, Product & Strategy
(Digital Innovation & Technology Group): 2018 – 2021
Centric Digital – Product Manager: 2014 – 2018
Digital Media Review – Product Manager: 2013 – 2014
The O Group – Digital Strategist: 2011 – 2012
Ipreo – Senior Financial Analyst: 2009 – 2010
Ipreo – Financial Analyst: 2007 – 2009
EDUCATION
New York University – Master of Science in Integrated Marketing: 2010 – 2013
New York University – Certificate in Investor Relations: 2008
Boston University – Bachelor of Science in Business Administration: 2002 – 2006
Boston University – London Internship Program: 2005
TOOLS & SKILLS
Product Development: Agile Development, PRDs, Rapid Prototyping, Design Sprints, Product Vision & Roadmapping, Feature Scoping, Backlog Grooming & Sprint Planning
Strategy Frameworks & Methods: OKRs, Concept Validation, MVP Definition, Experimentation: Test & Learn, JTBD, Journey & Affinity Mapping, GTM Strategy, Prioritization Frameworks
Data Analytics & Testing: SQL, PostgreSQL, GA, Looker, Firebase, BigQuery, Mixpanel, Amplitude, Optimizely, FullStory, Event Tracking, Experiment Design
UX Design & Prototyping: Figma, Storybook, Lovable, Wireframing, User Flows, Info Architecture, UX Optimization
Collaboration: Jira, Confluence, Slack, Trello, Asana, Airtable, Notion, Slack, GitHub, Mural, Miro, Google Workspace, Microsoft 365, Apple iWork, Prezi
User & Market Research: UserTesting, Maze, dScout, Usability Testing, Persona Development, A/B & Multivariate Testing, VoC, Funnel Analysis, Cohort Analysis
Emerging Tech: Generative AI (GPT, Sora, DALL·E, Midjourney, Gemini, Perplexity, Llama, Prompt Engineering), Web3, AR, Voice